Follow the crowd
Ready to locate your food cart biz in a shopping mall?
Here's how to do it.
When is the right time for you to locate in a shopping Mall? Yes our company have a MALL CART PACKAGE, so you're probably wondering what are the PROCEDURES in setting up a business on Malls.
Today, malls enjoy huge traffic of people everyday -- people buy groceries, shop for clothes and shoes, dine in food courts, watch movies, play arcade games, or meet in coffee shops. Malls are places where you can find shops. Malls are places where you can find most people if they're not at home, in the office or in school.
Here's how to do it.
When is the right time for you to locate in a shopping Mall? Yes our company have a MALL CART PACKAGE, so you're probably wondering what are the PROCEDURES in setting up a business on Malls.
Today, malls enjoy huge traffic of people everyday -- people buy groceries, shop for clothes and shoes, dine in food courts, watch movies, play arcade games, or meet in coffee shops. Malls are places where you can find shops. Malls are places where you can find most people if they're not at home, in the office or in school.
Companies or individuals can approach a mall's administration office and inquire if they want to set up a store in a mall. Lourdes Alano, tenant-mix director for corporate lease of ROBINSONS GALLERIA, says: "We welcome everyone with a concept or a product to sell. But they have to undergo a selection process". Robinsons Galleria is owned and operated by Robinsons Land Corp. which runs 22 malls all over the country.
Alano says interested mall tenants first have to write a LETTER OF INTENT ---- what store they want to set up, indicating the product or service they will sell or offer -- or they can apply online at the mall's operator's website (in Robinson's case, it's www.robinsonsmalls.com) Then, the mall administrator will ask for some necessary requirements like corporate or business registration, store concept and perspective, product presentation, and product samples.
"We then advise the prospective mall tenant if their product or service is suited to the mall, [or] if certain product categories are still available or already saturated" she says, adding that this process takes a month or more to complete. "But we [at Robinsons] don't give exclusivity to tenants"
"Of course you also need to undergo our [FFI] normal franchise procedures, and also, some mall's have a different Zoning [Aside from FFI's normal zoning] (Click here to know more about Zoning) At Robinsons Galleria for example, two kiosks are already selling takoyaki, a Japanese snack made of flour, vegetables, and seafood. It also has two kiosk's offering fried noodle's with pork and beef siomai. These kiosks are located in different areas of the mall. Robinsons chooses not to accept more of these food businesses at Galleria, Alano says, because it doesn't want several stores selling fried noodles and takoyaki.
Alano says interested mall tenants first have to write a LETTER OF INTENT ---- what store they want to set up, indicating the product or service they will sell or offer -- or they can apply online at the mall's operator's website (in Robinson's case, it's www.robinsonsmalls.com) Then, the mall administrator will ask for some necessary requirements like corporate or business registration, store concept and perspective, product presentation, and product samples.
"We then advise the prospective mall tenant if their product or service is suited to the mall, [or] if certain product categories are still available or already saturated" she says, adding that this process takes a month or more to complete. "But we [at Robinsons] don't give exclusivity to tenants"
"Of course you also need to undergo our [FFI] normal franchise procedures, and also, some mall's have a different Zoning [Aside from FFI's normal zoning] (Click here to know more about Zoning) At Robinsons Galleria for example, two kiosks are already selling takoyaki, a Japanese snack made of flour, vegetables, and seafood. It also has two kiosk's offering fried noodle's with pork and beef siomai. These kiosks are located in different areas of the mall. Robinsons chooses not to accept more of these food businesses at Galleria, Alano says, because it doesn't want several stores selling fried noodles and takoyaki.
pinoy pao / mall cart
Located at Forum Robinsons, Mandaluyong, Philippines
Since a shopping mall has a ready market --- Gelleria, for example, has young families with parents in their 30s and 40s, teenagers, and office workers --- setting up a mall space is cost-efficient and less risky.
Alano explains: "The mall is already there, [so is] your market, too. It's less risky because you don't have to seek out your target market. Businesses also experience faster growth compared to stand alone stores"
However, she warns that first-time mall locators have to face higher costs of renting mall space, so "they have to be financially prepared for it".
Alano explains: "The mall is already there, [so is] your market, too. It's less risky because you don't have to seek out your target market. Businesses also experience faster growth compared to stand alone stores"
However, she warns that first-time mall locators have to face higher costs of renting mall space, so "they have to be financially prepared for it".